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First FM with Christmas Music this Year

Last year, Smooth Jazz KTWV 94.7 FM “The Wave” made the switch to Christmas music Nov. 13 in a move to preempt rival soft rock KOST 103.5 FM in a bid to grab a big holiday ratings bump. However, it turned out that jumping in with holiday cheer two days earlier than KOST delivered disappointing fourth-quarter Arbitron ratings. The Wave washed up against the KOST, and went out with the tide, slipping from eighth to 14th place. KOST shot up past its old AM sister station news/talk KFI 640 AM to take the top spot. This year, both stations began the Christmas sounds Nov. 15 at 9 p.m.

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